Miss World Canada – Beauty With A Purpose

Miss World Canada – Beauty With A Purpose

Miss World Canada 2015—Anastasia Lin—hired Magnason Film to shed light on a highly sensitive human rights violation that she wanted to make her platform for the next Miss World contest. The topic was forced organ harvesting in China. We pulled out her raw, heartfelt emotions about the issue, and blended them with her inspirational speeches in front of the US Congress and European Parliament. The video went viral, and within one year garnered 2.5 million views on Facebook with tens of thousands of supportive comments. She earned her second straight Miss World Canada title in 2016, a feat no one had ever accomplished before.