Challenges We Face — Broadcast TV Ad

Challenges We Face — Broadcast TV Ad

The new media group ChallengesWeFace.com endeavors to explore U.S. current affairs and news in a grounded, fact-based manner, focusing on well-documented trends, policies, and actions of various interest groups.

 

ChallengesWeFace.com approached Magnason Film to produce a one-minute commercial for broadcast TV. They gave us a script with narration. The main challenge was to reach people on both sides of the political aisle. Our aim was to find visual imagery that speaks to the universal nature of all Americans in a kindhearted way. We then incorporated touching sound design to give the viewer hope in these tumultuous times.