James H. White — Purple Heart

James H. White — Purple Heart

Singer-songwriter James H. White hired Magnason Film to develop and edit a lyric video for his debut single, “Purple Heart,” a tribute to the U.S. military. Over two days, we matched cinematic stock footage to the song’s powerful lyrics displayed through motion graphics. We then added photos of actual Purple Heart recipients in the ending gospel section to connect the viewer with the real-life sacrifice of these noble soldiers. The video has received hundreds of touching comments from veterans, their family members, and supporters of the military.

 

“My goodness, can’t stop the tears. This is so beautiful and touching to the core.”

 

“Thank you so much for this. As an Army widow, it means a lot to me.”