The non-profit Day One needed an evergreen brand video about what they do—assisting victims of teen dating abuse and educating youth about this issue. There were many challenges. To start, the public often hasn’t even heard of teen dating abuse and is unaware how serious and widespread it is. It was also essential that we not only express what Day One does, but how they do it—Day One’s gentle, nurturing approach is its calling card.
Magnason Film crafted a story that was relatable for both teens and parents, weaving interviews of staff members with a case study.
“The initial feedback was very powerful… Our director teared up just reading script.”
-Namasha Schelling / Day One Marketing Director